Marketing yourself as an author can sometimes feel like a black box - how do you do it, and more importantly, where do you even start? In this talk, I'll be taking you through the first two steps in beginning to market yourself and your books.

It all starts with the website - this is the central hub for everything you are doing as a writer and a marketer (because whether you like it or not, you are a marketer. From here, you can attract readers and other writers, and begin to market (even if you don't have any books published).

Then we'll tackle email marketing - what it is, how it works, and how you can get started. We'll also go over what to say in your emails, and how to say it. We'll identify tools you can use to make it easy.

Taylor Rubart likes to spend more time outside than inside, and enjoys writing in the third person. He owns a video marketing company in Washington state called Flannel Media, helping companies craft video messages to get results. He is also the co-owner of The Rubart Writing Academy, which helps writers find their identity, theme of their life, and gives them a customized roadmap to publication. He lives in Bellingham Washington with his wife and two cats.
www.flannelmedia.net

I'm a Jesus-follower and wife/mom/daughter/friend trying to figure it all out (and I'd love to have your company along the way!). I'm also a book coach, aquisitions editor, speaker, and the author of more than a dozen humorous self-help books. To see more of what I do, visit me at www.witandwellness.com

Jesse Florea has worked at Focus on the Family for more than 26 years. For the past 22, he's been the editor of Focus on the Family Clubhouse magazine (for boys and girls ages 8 to 12) and is currently the senior editorial director for youth publications where he oversees Clubhouse and Clubhouse Jr. magazines. He co-hosts the biweekly "Official Adventures in Odyssey podcast" that often exceeds 1 million listeners and the weekly "Official Average Boy podcast" with Christian comedian Bob Smiley. He has written or co-written more than 40 books (including the Defend Your Faith children's apologetics Bible, The Case for Grace for Kids, The One Year Father-Daughter Devotions, The One Year Devotions for Active Boys and The One Year Devos for Sports Fans). He earned bachelor and master's degrees in communications from Wheaton College, Ill. He and his wife, Stephanie, enjoy hanging out in Colorado Springs with their two adult children, their spouses and their two grandchildren.

We are going to walk through creating an Amazon ad and talk about the importance of Amazon in our writing life. Amazon is here to stay for the foreseeable future so let's make Amazon work for us.

Jodi writes inspirational romantic suspense stories that are Gospel centered and intertwined with God's love and plan of redemption. She loves living in beautiful Colorado with her wonderful husband, two awesome boys, and rescue dogs. She's been a member of ACFW since 2018 and loves serving her local chapter by maintaining the website. You can connet with Jodi at jodiartzberger.com

Derinda Babcock and Courtney Smith are a mother-daughter team who work together in the publishing industry to provide children's picture book authors with books they can be proud of. As freelancers, Courtney creates the illustrations and Derinda formats the interior and cover in preparation for upload to both trade and print-on-demand distributors. Both also work with Elk Lake Publishing, Inc. Derinda is the Senior Graphic Designer and initial children's picture and chapter book editor. She not only oversees illustrators and children's authors, but lays out the images and text to create the final form of the book.

During the presentation, Derinda will show the process of creating a children's picture book from start to finish.
Courtney will share the nuts and bolts of working with authors and editors and will give insights into what makes a good author/illustrator match.

DERINDA BABCOCK is an author, graphic designer, and initial children's picture and chapter book editor for Elk Lake Publishing, Inc., a Christian publisher located In Plymouth, MA. She lives in Southwestern Colorado near the base of the western slope of the Rocky Mountains. In her previous career as an English as a Second Language teacher, she worked with students of all ages and many different linguistic and cultural backgrounds. The richness of this experience lends flavor and voice to the stories she writes. When Derinda is not writing, designing, or editing, she continues her education.

COURTNEY SMITH grew up in southwestern Colorado and later attended college at Regis University where she met and married a handsome rocket scientist. Together they have welcomed five children and live in Franktown, Colorado. Courtney raises Great Pyrenees puppies, teaches CPR, travels internationally with USA Olympic wrestling hopefuls as an Athletic Trainer (medical), and cheers on her children. In her free time, she loves to draw and sketch, creating images to enhance incredible stories.

Professional editors use multiple tools and techniques to edit books. Unfortunately, these aren't normally taught to writers, who wind up editing aimlessly without knowing how much editing is enough. In this workshop you'll learn how to analyze fiction using a book map to ensure your structure is sound. You'll also get professional tools that will show you how to edit, in what order, and how to know when you are done.

Kristen Stieffel is a writer and freelance editor specializing in science fiction and fantasy and is an anthology editor for Havok, a flash fiction website focused on the speculative genres. She provides a full range of editorial services and has worked on projects for both the general market and the Christian submarket. Kristen is a member of the Editorial Freelancers Association and Christian Editor Connection. She is the author of Alara's Call, a fantasy novel, and Tales of the Phoenix, a science fiction novella collection about a Martian airship crew. kristenstieffel.com

Imagine starting the new year with a fresh approach to the chaos that seeks to delay, derail or diminish your writing. As creative sons and daughters of God, we have the ability to transform the chaos around us into beauty, life, and order. Discover how God does this - and trains us to do the same through our gifting and presence. It's a fast-paced teaching session that dives into both mythic and practical ways for re-seeing the power of our creativity.

Allen Arnold is the author of the The Story of With and (coming 2020) The Defeat of Chaos. His mission is to awaken the hearts of people to pursue their life and art in freedom as sons and daughters of God. He regularly mentors and speaks to the larger creative community - including one of the most successful Shark Tank companies and Dave Ramsey's core marketing team. He leads Content for Ransomed Heart - a ministry founded by the New York Times Bestselling Author of Wild at Heart, John Eldredge. Before that, Allen spent 20 years in Christian Publishing. As the founding Publisher of Thomas Nelson Fiction, he oversaw the launch of more than 500 novels and received the American Christian Fiction Writers Lifetime Achievement Award in 2012. He loves blue oceans, black coffee, hot salsa, and big ideas.

Follow him on Twitter: @thestoryofwith or reach out to him at withallenarnold@gmail.com for coaching or speaking requests.

How do you know if you're building with straw instead of bricks? Don't wait until someone huffs and puffs and blows your novel down. Paula Moldenhauer and Kathy Kovach will show you how to lay the foundation of your story using tried and true methods such as GMC and Plot Skeleton. From there, you will learn how to employ the Hero's Journey, framing your story until it can stand on its own and become habitable for your characters. Learn to build a house not even the big, bad wolf can blow down!

Paula Moldenhauer is an author, speaker, and mom of four, Paula Moldenhauer encourages others to live free to flourish. She shares her message speaking at women's events, and it permeates her written work. Paula has published over 300 times in non-fiction markets and has a devotional book series, Soul Scents. Her first published novella, You're a Charmer Mr. Grinch, was a finalist in the ACFW Carol Awards, and she now has six published works of fiction. Her most recent publication, At Home with Daffodils, is included in Barbour's A Bouquet of Brides collection. Paula served as ACFW Colorado coordinator and was on the founding board of the first local ACFW chapter in Colorado. Paula and her husband, Jerry, are adjusting to a sometimes-empty nest in Colorado. They treasure time with their growing family of adult children, spouses, and spouses-to-be. Paula loves peppermint ice cream, going barefoot, and adventuring with friends. www.paulamoldenhauer.com

Kathy Kovach lives in northeast Colorado out where the buffalo roam. She and hubby, Jim, traveled the world via the Air Force, raised two boys during their nomadic lifestyle, and are now grandparents. She enjoys fishing and camping, seeing live plays, and singing either on a praise team at church or loudly in her car to rockin' oldies. kathleenekovach.com

Ronie Kendig is an award-winning, bestselling author of over twenty-five titles. She grew up an Army brat, and now she and her Army-veteran husband live a short train ride from New York City with their twin sons and their fur-sons, VVolt N629 (retired military working dog) and Benning the Stealth Golden. Ronie's degree in psychology has helped her pen novels of intense, raw characters. Visit Ronie online at: www.roniekendig.com or FB: RapidFireFiction or Instagram: @kendigronie or Twitter: @RonieKendig.

Beth K. Vogt is a nonfiction author and editor who said she'd never write fiction. She's the wife of an Air Force family physician (now in solo practice) who said she'd never marry a doctor-or anyone in the military. She's a mom of four who said she'd never have kids. Now Beth believes God's best often waits behind doors marked Never. The Best We've Been is the final book in Beth's Thatcher Sisters series with Tyndale House Publishers, following Things I Never Told You, which won the 2019 AWSA Award for Contemporary Novel of the Year, and Moments We Forget. Beth is a 2016 Christy Award winner, a 2016 ACFW Carol Award winner, and a 2015 RITA finalist. Her 2014 novel, Somebody Like You, was one of Publishers Weekly's Best Books of 2014. A November Bride was part of the Year of Weddings series published by Zondervan. Having authored ten contemporary romance novels or novellas, Beth believes there's more to happily ever after than the fairy tales tell us. An established magazine writer and former editor of the leadership magazine for MOPS International, Beth blogs for Novel Rocket and also enjoys speaking to writers' groups and mentoring other writers. She lives in Colorado with her husband, Rob, who has adjusted to discussing the lives of imaginary people. Connect with Beth at bethvogt.com.